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2021 – จนถึงตอนนี้: เรื่องราวสูงสุดที่น่าตื่นเต้นกว่าการล้างแบบตรงๆ
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2021 เพิ่งเริ่มต้นขึ้น แต่เราได้แจ้งข่าวที่น่าตื่นเต้นให้กับเราแล้วซึ่งน่าประทับใจยิ่งกว่าการชนะโป๊กเกอร์แบบฟลัช เกมที่น่าตื่นเต้นเกิดขึ้นสถิติใหม่ถูกทำลายและเหตุการณ์อื่น ๆ อีกมากมายดึงดูดความสนใจของผู้เล่นโป๊กเกอร์ออนไลน์ทั่วโลก ตอนนี้คุณมีโอกาสที่จะค้นพบข่าวสารล่าสุดในอุตสาหกรรมโป๊กเกอร์เนื่องจากเราได้รวบรวมรายงานล่าสุดไว้ในที่เดียว! พร้อมหรือยังว่าปี 2021 ส่งผลกระทบต่ออุตสาหกรรมเกมแล้วหรือยัง? เรื่องโป๊กเกอร์ 3 อันดับแรกที่คุณต้องรู้ บางคนอาจกล่าวว่าปี 2564 เป็นปีที่ค่อนข้างท่วมท้น ใช่การแพร่ระบาดไม่ได้หายไปอย่างน่าอัศจรรย์หลังจากที่เราเปลี่ยนปฏิทิน แต่ไม่ได้หมายความว่าสิ่งที่น่าสนใจจะไม่เกิดขึ้น ในทางตรงกันข้าม! อุตสาหกรรมโป๊กเกอร์ออนไลน์เต็มไปด้วยข่าวที่น่าตื่นเต้นที่ได้รับความสนใจจากผู้คนนับล้าน นี่คือเรื่องราวล่าสุดบางส่วนที่ประดับประดาหน้าจอของเราในช่วงไม่กี่สัปดาห์ที่ผ่านมา: รายได้ของโป๊กเกอร์เพนซิลเวเนียเพิ่มสูงขึ้นอย่างรวดเร็ว หลังจากสิ้นเดือนมกราคมของทุกปีจะมีการเปิดเผยรายงานสิ้นปีซึ่งแสดงให้เห็นว่าปีก่อนหน้านี้ทำกำไรได้อย่างไรสำหรับผู้ให้บริการโป๊กเกอร์ออนไลน์ และปีนี้ก็ไม่ต่างกัน! เมื่อมีตัวเลขเข้ามาก็เห็นได้ชัดว่าในช่วงไม่กี่เดือนที่ผ่านมามีสถานที่เล่นโป๊กเกอร์ในสหรัฐอเมริกาให้ผลกำไรมาก แต่ข้อมูลสำคัญแสดงให้เห็นว่ารายได้เดือนธันวาคมของเพนซิลเวเนียสูงที่สุดในรอบ 5 เดือน จากตัวเลขเดือนสุดท้ายของปี 2020 มีรายได้ 2.72 ล้านดอลลาร์โดยมีรายได้เฉลี่ยต่อวันที่ 88,056 ดอลลาร์ เมื่อเทียบกับรายได้ต่อวันของเดือนที่แล้วที่ 80,308 ดอลลาร์เห็นได้ชัดว่าโป๊กเกอร์ออนไลน์ได้รับความนิยมมากกว่าที่เคยใน Keystone State สถิติยังแสดงให้เห็นว่ารายได้เพิ่มขึ้น 10.38% ในหนึ่งปี ปีแล้วปีเล่า. ย้อนกลับไปในเดือนธันวาคม 2019 รายรับอยู่ที่ 2,473,137 ดอลลาร์ซึ่งนับว่าค่อนข้างดี คนดังเล่นโป๊กเกอร์เพื่อการกุศลทุกงานที่มีคนดังหลายคนมักจะดึงดูดความสนใจจากสาธารณชน และจะมีอะไรดีไปกว่าการได้เห็นพวกเขามารวมตัวกันด้วยเหตุผลที่ดี? แฮงค์อาซาเรียเป็นเจ้าภาพเกมโป๊กเกอร์เสมือนจริงและมีนักแสดงร่วมจอนแฮมไมเคิลเซราดอนชีเดิลไมเคิลเอียนแบล็กและจอชชาร์ลส์ ผู้เล่นเหล่านี้รวมถึง Azaria และ Cheadle เป็นที่รู้จักในฐานะผู้เล่นที่ค่อนข้างแข็งแกร่งเนื่องจากพวกเขาได้เข้าร่วมกิจกรรมการกุศลโป๊กเกอร์หลายครั้งในช่วงหลายปีที่ผ่านมา ผู้เล่นโป๊กเกอร์ที่ค่อนข้างใหม่ได้เข้าร่วมกับพวกเขา แต่ความแตกต่างในระดับทักษะไม่เป็นอุปสรรคในครั้งนี้ ในระหว่างทัวร์นาเมนต์ที่ไม่เหมือนใครนี้ไม่มีใครถูกคัดออกเนื่องจากผู้เล่นมีโอกาสซื้อชิปอีกครั้งเมื่อพวกเขาหมด ในตอนท้ายของกิจกรรมผู้เล่นแต่ละคนออกจากโต๊ะพร้อมกับเงินสดในกระเป๋า และแต่ละคนตัดสินใจที่จะเสนอเงินเพื่อวัตถุประสงค์ที่แตกต่างกัน Michael Cera ผู้ชนะในกิจกรรมนี้ได้รับรางวัล $ 20,000 จากการกุศล First Respondents First Charity ในที่สุดความท้าทายของ Civil v Negreanu ก็เสร็จสมบูรณ์แล้ว! หลังจากเฝ้าดูอย่างดุเดือดมาหลายเดือนการแข่งขันระหว่างแดเนียลเนเกรอานูและดั๊กโพลค์ก็เริ่มต้นขึ้นและจบลง Polk เป็นผู้นำแมตช์นี้ตั้งแต่เริ่มต้นและดูเหมือนว่า Negreanu จะหยุดพักไม่ได้เป็นเวลานาน หลังจากเซสชั่น Negreanu เสียเงินมากขึ้นเรื่อย ๆ จากคู่ต่อสู้ที่มีพลังสูงของเขา อย่างไรก็ตามในเดือนมกราคมเขาสามารถเปลี่ยนสิ่งต่างๆได้ ในการประชุมที่ประสบความสำเร็จ Negreanu สามารถกู้คืนได้ $ 436,000 - ลดการขาดดุลลงเกือบครึ่งหนึ่ง และถึงแม้ว่าเขาจะสามารถเขย่า Polk ได้สักพัก แต่คนหลังก็ฟื้นตัวได้เร็วพอสมควร ในตอนท้ายของการแข่งขันเมื่อมือโปรทั้งสองบรรลุเป้าหมายในการเล่น 25,000 มือ Doug Polk ได้รับการประกาศให้เป็นผู้ชนะ เขาทิ้งเงินรางวัล 1.2 ล้านดอลลาร์พิสูจน์ว่าเขาเป็นผู้เล่นที่แข็งแกร่งกว่า อย่างไรก็ตาม Negreanu ต่อสู้กับการต่อสู้ที่ยุติธรรมและสามารถรักษาศีรษะของเขาให้สูงได้โดยรู้ว่าเขาทำทุกอย่างในสถานการณ์ที่ยากลำบาก บทสรุปในปี 2021 ภายในเวลาไม่ถึงหนึ่งเดือนเรามีเรื่องราวของโป๊กเกอร์ที่น่าจดจำ มีอะไรให้เราอีกบ้าง? มารอดูกัน!
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Increase in Online Gambling Activity for Belfast 2021
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While lockdown measures have been relaxed in various regions, Northern Ireland still has full lockdown measures in place. This has resulted in a growing number of citizens taking interest in online gambling with the numbers only expected to increase. Predictions for 2021 show that with the second lockdown in place Belfast can prepare for the second wave of increased play. Lockdown Gameplay Increase Since the first shutdown in March 2020, there was a large increase in bets with more than 1 million placed between Northern Ireland and the UK. With the second lockdown enforced the number of bets placed skyrocketed once again. This despite the cancellation of sports events in 2020. Many believed there would be a decrease in gambling as sports betting made up 75% of the UK betting market. Sport is a determining factor in the price drop for many of the gambling companies. The lack of sports betting did not deter growth for the industry, instead, it encouraged players to switch to online casinos and explore placing bets on slot machines. According to statistics, this switch looks like it will continue straight through 2021. William Brown from Megaways Casino revealed that with people being forced to stay in-doors it pushes them to boredom leading them to seek alternative methods of entertainment. Brown continued, saying that the internet makes it easy to gamble online allowing visitors to access sites such as Megaways Casino no matter where they might be located. With another lockdown in the UK and Wales, the stats have shown even more people turning towards their computers for online casino entertainment. Outdated Laws Due for an Upgrade Across the world, countries are focusing on increasing regulations and improving the current laws for better regulations. In Northern Ireland there is a need for updates to the outdated laws as the country’s gambling is still regulated by the 1985 Order based on an old Great Britain law from the 1960s. In Britain, the laws were replaced by the 2005 Gambling Act, but Northern Ireland never followed suit. Instead, it stuck to the old rules and now various prominent Northern Irish politicians are calling for a revival/change of these outdated gambling laws. As for the UK, there has been a lot of movement in terms of regulatory changes with a current review of the 2005 Gambling Act. While the 2005 Gambling Act is professionally written and covers a wide range of aspects within the industry it is not deemed ‘fit for the digital age’. Therefore, it is being reviewed with results expected to be published on March 31st, 2021. The review will be a broad outline of all the changes required to update the Act according to industry standards. Safety a Priority Apart from tighter regulations being put in place, the top priority will be to make the industry a safer place for gamblers. Of course, there are those critics who believe tighter regulations will only lead to growth in the online gambling black market. Already there is a large influx in the number of unregulated online casinos accepting UK players. Despite this the government will be looking into decreasing the max stake limits, win limits and add more tools to enhance the safety of the gaming environment for avid players. The objective is to get the industry up to speed with the digital landscape instead of continuing to follow outdated rules and regulations. There is hope that Northern Ireland officials will take note of warnings and follow UK footsteps in giving a much-needed upgrade/reboot to the current regulations.
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iGaming NEXT: POWER Hour kicks off 2021 with a look ahead
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The iGaming NEXT: POWER Hour is back, starting 2021 with a great lineup of conversation on Friday, January 15. This monthly series of social digital gatherings is starting the year off right with four great topics nine amazing participants.At 3:00 CEST, Green Jade Games’ Chairman Jesper Kärrbrink starts us off with an Industry update. Although he’s only slated to speak for 10 minutes, Kärrbrink always has a great perspective on the gaming industry and the world beyond it, and it could just be the best 10 minutes of your day.Following that is a Fireside Chat on “Is Entertainment the future for iGaming? Nicola Longmuir, CCO of Push Gaming will be joined by Sam Brown, CCO of Hero Gaming, and continue iGaming NEXT Online’s look at how gambling can learn from the entertainment industry.At 3:30 CEST, Better Collective’s Head of strategic events Shona ODonnell will be joined by Hero Gaming CMO Scott Dodson for the Fireside Chat: “That’s entertainment! With the rise of addictive technology, how can gambling compete for consumers time in what is a largely unregulated marketplace for its competitors.” The question is right there in the title, you have to tune in to see what their answer is.Finally, the POWER Hour ends with a Panel Discussion on the “Trends for Growth in 2021.” Discussing what will work best for the year will be Rhi Burns, Chief Commercial Officer, Annamaria Anastasi and Magnus Axelsson, Sales Managers at Zimpler, and Sarah Psalla, Business Development Sales at Zimpler.iGaming NEXT has quickly made a name for themselves in the gambling industry by delivering a different kind of discussion for the gambling industry. As co-founder and Managing Director Pierre Lindh told us in October, the series was designed to offer something a little different, and bring a TED talk feel to the gaming space.It’s free to join the iGaming NEXT: POWER Hour, so there’s really no miss it. Just sign up here, or check their website to see previous POWER Hours. You can also check out our previous coverage of iGaming NEXT Online to get a taste of what to expect.
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BGC ices gambling talk on football social media sites
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The UK Betting and Gaming Council (BGC) is asking football clubs to refrain from discussing and promoting gambling on their social media sites in as part of an effort to avoid triggering problem gamblers. It’s move that may seem extreme to the layman, but will likely help keep UK gambling operators a step ahead of UK gambling regulators. Guidelines for how football clubs should handle discussions of gambling were sent out by the BGC late last week and utilize a plea from 50 former gambling addicts to make the case. They pointed out that seeing their favorite club site promoting gambling caused them “distress” and “encouraged” them to place wagers. As an effort to avoid these triggering moments, the BGC is recommending that football clubs refrain from promoting gambling operators or bonus offers and their “organic tweets”. This is a nod to the reality that gambling offers are ubiquitous on social media and that no one is really more than a click or two away from them on the internet anyways. BGC officials sent a letter detailing the new code of conduct to 11 football clubs, as well as to social media operators. In a statement reported on by SBC News, Brigid Simmonds OBE, Chairman of the BGC described the importance of the new standards saying, “Our members rightly have a zero tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on social media platforms. Our new guidelines make clear the standards expected of football clubs when they post gambling promotions on social media, and I look forward to them being put into practice as soon as possible.” The BGC guidelines are not legally binding, but members of the BGC who wish to remain in good standing are expected to abide by them. The post BGC ices gambling talk on football social media sites appeared first on .
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Pearl Legend Hold and Win Slot Review
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Pearl Legend: Hold and Win is a new release which is coming from iSoftBet, a slot machine with a Chinese concentration and utilizing a lot of the designs that are normal for their games. Some of the features included will be familiar to you, as the Hold and Win a part of the title suggests there are a few things which are unique also.You are playing on 5×3 reels with 20 paylines being used each round. Pearl Legend: Hold and Win can deliver top wins of 1,250x the stake but its standard mixes offer maximum of 500x. It has a 96% RTP, while for its huge features there will be Wilds, Pearl scatters, the Pearl Legend Respins, Reel Boosters and regular game modifiers.Betting and Prizes 20 coins are being used and you simply pick their value, in a range of $0.01 to $1. The wagering range coming from this will go from $0.20 to $20.Wins of up to 1,250x the stake can be paid during Respins, which implies that you could leave with $25,000 cash, by utilizing the most extreme wager of $20. Standard wins of up to 500x the stake per spin are delivered during gameplay, utilizing mixes made out of Gold Dragons.A 96% RTP reveals to us that the amount getting back into the pockets of its players is about the same in other slot games.Pearl Legend: Hold and Win Slot Features Anytime you see the Yin Yang image on the reels, it will be joined by the Wild logo, so it will be the substitute which you can use to place along with standard images and get new wins. You can’t have it do likewise for the scatter but that is a standard limitation.There are a few game modifiers which you may use during paid spins. Red Gems will give you 3 to 5 wilds on the reels. Blue Gems will change images into Pearl scatters. There is likewise a Dragon sculpture, which will change Royals to high value images.The Pearls are your scatters and landing at least 5 out of a single spin will take you to the Pearl Legend Respins reward. Both the setting off Pearls and any new ones that go along, will get sticky on the reels. You start with 3 respins but you reset the number on the off chance that you get extra Pearls before the rounds are totally consumed.Pearls may appear during Respins and they can bring certain Boosters, given that you get three that match.Blue Gems: will open up to three extra rows (Reels Boosted).Green Gems: give the Pearl prizes a boost (Values Boosted).Red Gems: gives you 1 extra respin (Spins+ Boosted).Purple Gems: the multiplier goes up as high as 10x (Multiplier Boosted).Theme and Design As far as Chinese themes go, the one from Pearl Legend looks standard. The six images we see are basic in such games, as we’re taking a look at Yin Yang signs for the wilds, a Pearl as scatter alongside premium images with the Dragon, Phoenix Bird, 3 Gold Coins, Frog. The other four base paying images are the ones showing Royals. With everything taken into account, it’s a standard look for such slots. The activity seems, by all accounts, to be put placed in a temple, where we see on the left side a living Dragon holding a pearl in its claws.ConclusionPearl Legend: Hold and Win is definitely not a terrible slot machine, especially as they changed a few things about its major feature, they didn’t just clone the same reward game that every other person is using lately.
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Thousands of jobs available at tribal casinos
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With millions of Americans out of work, the first sign of a recovery has to be in new jobs coming on the market. The tribal gaming industry is doing its part, with several operators posting new jobs in the past few weeks.Seneca Gaming Corporation has lots of jobs available at the Seneca Niagara Resort & Casino in Niagara Falls and Seneca Buffalo Creek Casino in downtown Buffalo. The operator will be hosting a job fair for open positions on February 25 between 10:00am and 6:00pm.“Even with the changes and challenges everyone has gone through over the past year, Seneca Gaming Corporation has remained one of the largest employers in Western New York, and we are excited to be growing our team across a variety of departments,” said Meghan Smith, Seneca Gaming Corporation’s vice president of human resources. “We truly believe that the time we spend at work should be rewarding, fulfilling and fun. That’s how we approach our jobs every day. If people are looking an opportunity in that type of environment, we are ready to talk to them.”Attendees can check out what’s on offer in person or virtually, but should be ready for an interview at a moment’s notice.On the other side of the country, the San Manuel Band of Mission Indians are also on the look out for fresh talent. That operator has more than 500 jobs to fill, with as many as 2000 coming for the rest of the year. They’ll be having their virtual career fair on February 18 from 9:00am to 4:00pm.“The expansion of San Manuel will offer an economic boost to the local job market at a time when it is really needed,” said Brigitte Saria, Chief People and Infrastructure Officer. “Our efforts to boost the local economy are guided by our commitment to ensuring our employment process and work environment follow leading health and safety standards.”The Chukchansi Gold Resort and Casino in Coarsegold, California are also hiring. The tribe is looking for 50 full-time and part-time positions, and will have a job fair on February 23 from 10:00am to 1:00pm.Add those jobs to the 150 that Oneida Nation Enterprises were offering as of last week, and there’s a lot to be hopeful for about the future of the economy, and particularly that of tribal gaming.Connecticut tribes close to new dealGovernor Ned Lamont wants sports betting in his state, and he needs a new deal with the tribes to get it done. He used his budget address to emphasize the push:“My administration has been in active negotiations with our tribal partners to bring the state’s gaming economy into the digital age. And I am submitting legislation which reflects what I believe to be the best bet in ending this stalemate of inaction in a way which is in the best interest [of] the entire state.”Construction resumes at Four WindsThe Pokagon Band of Potawatomi Indians’ contractor recently resumed building a hotel at Four Winds South Bend Casino. Construction slowed down significantly due to Covid-19.The new 23-story hotel was originally due to be completed this year. But with construction crews only working on the foundation now after a 10-month delay, maybe 2022 seems more accurate.
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Is Hellmuth vs Negreanu happening?
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We recap some stories you may have missed including a huge PKO event and how much of himself is Landon Tice playing for? KidPoker vs the Poker Brat? We hinted at it last week and now it seems confirmed that Daniel Negreanu and Phil Hellmuth will play heads-up.  Given both men are traditionally live players it seems inevitable that it will be face to face and streamed on PokerGO.  The early betting markets have suggested Hellmuth is the favourite, which seems ludicrous given how much Negreanu improved in his heads-up challenge against Doug Polk.  Happy to play anyone on @PokerGo App’s “High Stakes Duel.” Looks like they are bringing me the GREAT Daniel Negreanu @RealKidPoker, the guy that studied heads up for months w coaches I respect, so be it. It will be a great challenge for me! Hoping I don’t look like THIS photo!! pic.twitter.com/EpE1BqRMWP — phil_hellmuth (@phil_hellmuth) February 13, 2021 Tice has skin in the game The other big heads-up match in the works is Landon Tice vs Bill Perkins, and it has been the subject of a lot of debate this last week. Namely, how much does the poker wunderkind Landon Tice have invested in himself? Rumours circulated that he is playing for just 10% of himself in this challenge where he is already paying Bill Perkins $720,000 to play.  Tice confirmed that he has sold a lot of action for this event but while his percentage is low, it still means he has a lot of his net worth on the line: Let me make something clear that I'm sure everyone cares about regarding my challenge with @bp22 I'm selling a lot of action for it. A lot.I'm not rolled to battle at nosebleeds. However, I am putting a very large amount of my relative net worth on myself winning it. — Landon (@LandonTice) February 11, 2021 MicroMillions the biggest PKO ever? The MicroMillions Main Event was a PKO for the first time in its history and it (probably) automatically became the biggest field ever for a progressive knockout tournament.  49,487 entries for the $22 Main Event, which was not quite enough to hit the $1 million guarantee.  It did lead to one player bagging almost $60,000 for their troubles including $18,651.13 in bounties alone: The final table Table stakes only OK, so this week's meme classic from Reddit beats all those 'toilet roll poker home game' jokes from last year: When Polaks Play Poker from r/poker Will we see Hellmuth vs Negreanu heads-up? Let us know in the comments: Barry Carter Barry Carter is the editor of PokerStrategy.com and the co-author of The Mental Game of Poker 1 & 2, Poker Satellite Strategy and PKO Poker Strategy
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Pros Of Being A Professional Poker Player
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Being a professional poker player is a daring as well as exciting decision. If you’re successful at the game and want to quit your day job to become a poker pro, it’s an enticing opportunity. However, be warned: Poker strategies and rules are difficult to work, that isn’t for everyone. If you consider taking a risk to become a professional poker player, you should please ensure that it is an educated choice.  Here are some pros of becoming a professional poker player that might encourage you to take the next step!  Professionally Pursuing What You Love One of the most prevalent desires in the world is to do something that you love professionally. For anyone in the poker community saying that there’s profit in this, they’re certainly not doing it only for the money. They love the game and have passion for it. For those who don’t have that, must understand that it is a skill game and requires practice to get better. This is what encourages them to put in the research time required to excel and achieve success through the downtrends. Also Read: Advantages of Becoming a Professional at Poker Self Determination And Versatility Poker players set their own schedules which is a great thing for any professional in any field of work or sport. To stave off poker exhaustion and keep you going, getting this independence will go a long time away. Also, you’ll only be accessible to yourself. Versatility is something that is quite limited in a number of professions nowadays and there’s nothing quite like poker tournaments when it comes to versatility. That’s not to suggest, of course, that it’ll be straightforward. The assumption is that when you do so, no-one will be blowing down your neck. Earning Big Money There is still a lot of profit to be gained by playing online poker if you can achieve a high level of experience. In terms of rake and playing rewards, there have been a few improvements in the market in recent years that have limited online poker’s profitability, but it is still possible to obtain a decent income playing poker game. Getting in and getting out of micro stakes is one of the greatest obstacles facing emerging online pros these days. In present-day games, the high rake and low rakeback eat away at the winnings of a micro stakes player, making it difficult for them to achieve a good score overall. On the other hand, live poker has been and is likely still a highly lucrative enterprise for professional players. The live player average is much lower than the online player estimate. This may be because, in casinos, live poker is practiced and thus encourages individuals who play poker to bargain instead of because they are successful at it. Or it could be because of live poker’s social aspect. It’s a mix of both, perhaps.  For more interesting articles about poker or poker news, keep reading PokerShots!  Post Views: 39
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Colorado Licence for Intelitics
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Intelitics, the leading performance marketing and analytics platform provider, has been granted a licence by the Colorado Division of Gaming allowing it to work with licensed sportsbook operators in the state for the first time.Intelitics already holds licences in New Jersey and Pennsylvania, with Colorado the third with more to follow in the coming months.Intelitics provides online sportsbook and casino operators with a single platform that allows them to track, analyze and grow all acquisition partnerships and campaigns across web and mobile through access to real-time data which in turn allows them to unlock hidden revenue and boost ROI.Intelitics’ real-time data hub keeps media buyers, analysts and executives on the same page about spend and results. Operators can use one set of metrics to “slice and dice” media performance to discover what activity is delivering the best results.Powerful, streamlined reports provide full visibility into cross-channel interaction and the customer journey. A holistic view of costs v player value means operators can easily determine the most valuable media sources which improves revenue allocation modelling and inform media investment.CasinoAffiliatePrograms, the premier standalone iGaming specific Ad Network, which is powered and run by the Intelitics team, has delivered more than $70m in net game revenue through 150,000+ new depositing customers.Armed with its Colorado licence, Intelitics is now looking to work with licensed online sportsbook operators in the state in order to help them unlock the greatest value from their marketing activity.Allan Stone, CEO at Intelitics, said: “We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.”“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.”“Our cutting-edge platform provides the real-time data, insight and reporting that operators need to do just that across all of the channels they use to market to players. We look forward to working with sportsbooks licensed in the state of Colorado.”
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Richard Downey explains the power of the US sports betting market
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No one in the industry can underestimate the old fashioned values of building trust amongst customers. Richard Downey, Senior VP for Connections by the Specialist Works, understands that more than most. He sat down with Calvinayre.com’s Becky Liggero Fontana to share his insights on the U.S. sports betting market.Downey emphasized leveraging relationships from prior careers. “I was publisher of a magazine called Poker Player and I moved from there into the agency. I’ve been able to maintain an involvement in the gaming industry by having clients in the space,” Downey said.Downey is a firm believer that operators still require a that branding plays an integral part in building trust with customers in the highly competitive U.S. sports betting market. “In the gaming sector there is an element of credibility and trustworthiness that exists everywhere, but especially in the U.S. market. Getting access to online gaming in the U.S. market for the past period of time has not been completely legitimated. Gaming is being rebranded as mainstream entertainment and it’s really important that the brands that come through with it do a good job for the customers.”Downey pointed out that new operators have to consider the Vegas perceptions of gaming when it comes to brand marketing and alignment.“For a long time gaming has been synonymous with Las Vegas and therefore it’s completely logical that a lot of the Vegas gaming companies are using their brands to do that job of legitimization and credibility. If a gaming operator is trying to break into the mainstream market in the U.S. then I think having a credible brand behind you, either through brand recognition or through marketing is a good way of making people believe that you know that their gaming environment is a safe one,” he said.In the full interview, Downey gives advice for new operators for developing brand strategy in the U.S. sports betting market. And if you haven’t yet, watch all of our videos as they go up by subscribing to the CalvinAyre.com YouTube channel.
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